At Sonos, the goal with the Era lineup was not just to introduce new speakers, but to rethink what modern home audio should feel like when it lives with you every day. As industrial designers, we approached this project with a dual responsibility: push our acoustic performance forward and create objects that feel intentional, calm and inherently at home in a wide range of spaces.

The Era 100 and Era 300 were designed as the foundation of a new product family. That meant establishing a clear visual language, one that could scale across form factors while remaining unmistakably Sonos. Every decision, from proportion and surface transition to material finish and interface placement, was made in service of both sound and presence. These are products meant to be seen, touched and lived with, not hidden away.